Insomnia Cookies Named the Official Cookie of the New York Knicks
Madison Square Garden Sports Corp. Class A (New) (MSGS)
Company Research
Source: Business Wire
New Concession Stand Featuring the Bakery Brand’s Fan-Favorite Products to Open in Madison Square Garden for the 2025-26 Season NEW YORK--(BUSINESS WIRE)--Madison Square Garden Sports Corp. (NYSE: MSGS) announced today a new partnership with Insomnia Cookies, naming the beloved late-night bakery brand the Official Cookie of the New York Knicks.As part of the partnership, Insomnia Cookies will have a brand-new designated concession stand located on the main concourse inside Madison Square Garden, serving a variety of fan-favorite classic Insomnia flavors like Chocolate Chunk, Peanut Butter Chip, Snickerdoodle, and more. Additionally, Insomnia’s very own “Cookies IN Ice Cream” will be available for fans to enjoy at all ticketed events. Insomnia Cookies will also have products available in select suites throughout the Arena.“We are always looking for ways to elevate our hospitality offerings for our fans, and this partnership reflects that priority,” said Jamaal Lesane, Chief Operatin
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