Saie Named an Official Partner of the New York Knicks [Yahoo! Finance]
Madison Square Garden Sports Corp. Class A (New) (MSGS)
Company Research
Source: Yahoo! Finance
NEW YORK, January 13, 2026 BUSINESS WIRE )--Madison Square Garden Sports Corp. (NYSE: MSGS) announced today a brand-new partnership with Saie, a clean beauty brand that focuses on high-performance formulas and sustainable packaging, naming the brand an Official Partner of the New York Knicks. With this partnership, Saie will receive brand exposure in Madison Square Garden through in-arena LED signage and GardenVision features during Knicks regular season home games. Saie will be featured on the 7th Avenue LED Marquee sign, making the brand visible to the millions of people who walk by The Garden every day. "The Knicks are always looking for new ways to grow and strengthen our fanbase, including expanding the reach of our marketing partnerships," said Doug Jossem, Executive Vice President Global Sports and Entertainment Partnerships, MSG Entertainment. "We are excited to launch this relationship with Saie and look forward to connecting with new audiences through this partnership."
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