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Stock impact report

Match Group invests $100M in Sniffies, a cruising app for gay men [Yahoo! Finance]

Match Group, Inc. (MTCH) 
Last match group, inc. earnings: 2/4 04:11 pm Check Earnings Report
US:NASDAQ Investor Relations: ir.mtch.com/investor-relations
Company Research Source: Yahoo! Finance
Henrique/SOPA Images/LightRocket via Getty Images) | Image Credits:Rafael Henrique/SOPA Images/LightRocket / Getty Images Match Group, the dating app behemoth that owns Match, Tinder, OkCupid, and Hinge, says that it has invested $100 million in yet another mobile service designed to bring people together: a Grindr competitor known as Sniffies. The website for Sniffies sports various images of men in their underwear. That tells you pretty much all you need to know about the app, which is a self-proclaimed “cruising”— or hookup — matching service for gay men. The app includes what it calls a “real-time, fully interactive map of nearby Cruisers and popular local cruising spots.” “From the first time I met the Sniffies team a year ago, it was clear they had a deep understanding of their users and a strong point of view on how its community actually connects,” said Spencer Rascoff, chief executive officer of Match Group, in a press release Monday. Sniffies, based in Seattle, has a Show less Read more
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