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Stock impact report

South Korea's ‘shocking' fall in marriages is a dating app opportunity, says Match Group's Asia CEO [Yahoo! Finance]

Match Group, Inc. (MTCH) 
Last match group, inc. earnings: 2/4 04:11 pm Check Earnings Report
US:NASDAQ Investor Relations: ir.mtch.com/investor-relations
Company Research Source: Yahoo! Finance
“Korea has an acute challenge” when it comes to long-term relationships, with a “pretty shocking” 40% decline in marriages over a 10-year-period, notes Malgosia Green, Asia CEO for Match. Match Group recently launched a made-for-Korea version of its Pairs app, which targets those seeking more serious relationships or marriage, in contrast to more casual apps like Tinder and Hinge. (Match also offers Tinder in South Korea) Green thinks that Pairs could be a good fit for South Korea, given the app's success in neighboring Japan, another country with a declining population. Extrapolating from government data, she suggests that one in ten marriages in Japan happen due to Pairs. “Twenty-five percent of marriages in Japan happen through dating apps. We can deduce our share of that because Pairs is the leader in Japan,” she explains. Match has tailored Pairs to East Asian markets. The app asks users tough questions like “how often do you want to meet your mother-in-law” or “do you w Show less Read more
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