Snow drought grips ski industry as resorts turn to Gen Z skiers, new activities to fill lifts [FOX News]
Vail Resorts, Inc. (MTN)
Last vail resorts, inc. earnings: 3/9 04:01 pm
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Source: FOX News
There is a fresh incentive for members of Gen Z to hit the slopes at Vail Resorts in Colorado going forward. After a record low snowfall total this winter, Vail Resorts is slashing prices on its Epic Pass by 20% for skiers and snowboarders between 13 and 30. The move is a push to attract a younger generation. "The future of the sport depends on the next generation of skiers and riders, and it is our responsibility to create a more accessible pathway for them well into young adulthood," Rob Katz, CEO of Vail Resorts, said in a statement. "We know that young travelers, especially Gen Z, are prioritizing experiences when deciding how to spend their time and money — and we hope to make skiing and snowboarding an easy decision for them," Katz added. The U.S. ski industry has found it difficult to attract younger skiers as the sport's costs continue to rise. Data from the National Ski Areas Association shows the median age of skiers and snowboarders in the United States reached 3
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MTN
Earnings
- 3/9/26 - Miss
MTN
Sec Filings
- 3/17/26 - Form 8-K
- 3/16/26 - Form 4
- 3/16/26 - Form 4
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