Not their parents' generation: today's Gen X and Baby Boomers are thinking differently about this phase of life [Yahoo! Finance]
MAZDA MOTOR CORP UNSP/ADR (MZDAY)
NASDAQ:AMEX Investor Relations:
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Source: Yahoo! Finance
TORONTO May 22, 2024 /CNW/ - A new survey from Mazda Canada has found that despite misconceptions about aging, Gen X and Baby Boomers are showing no signs of slowing down. In fact, they're embracing a sense of adventure and taking on new challenges. To mark the launch of Mazda's first-ever CX-70 – a premium two-row SUV attentively designed with an active life in mind – Mazda sought to better understand how Canadian Gen X and Baby Boomers are seizing adventure. The survey revealed that while Gen X (age 44-59) and Baby Boomers (age 60-78) are getting older, they see themselves differently than they saw their parents at this phase of life (72%), and they are not looking to slow down, but rather looking to use the time ahead to explore and take on new challenges (66%). They also believe that exploring new interests helps them maintain a sense of purpose and fulfillment (71%). In addition: 82 per cent of Gen X and Boomers say they enjoy their current phase of life — and they are more
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