Forrester Announces Full Conference Agenda For CX Summit APAC 2024 [Yahoo! Finance]
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Source: Yahoo! Finance
IHH Healthcare Singapore to be honored as recipient of Forrester's 2024 Asia Pacific Customer-Obsessed Enterprise Award SYDNEY May 9, 2024 /PRNewswire/ -- Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX Summit APAC event being held in Sydney, Australia , and digitally on May 28, 2024 . Utilizing generative AI (genAI) to improve or personalize customer experience (CX) is a top use case for 42% of AI decision-makers in 2024, yet Forrester predicts that only 30% of firms in Asia Pacific that have more mature IT practices are well positioned to harness genAI's benefits. CX Summit APAC will provide actionable insights and guidance to CX, B2C marketing, and digital leaders to seize the genAI opportunity and deliver differentiated customer experiences. Featuring top Forrester analysts and industry leaders from Beyond Blue, National Australia Bank, and Services Australia, noteworthy sessions on the agenda include: Forge Boundless Experiences With Humans +
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