Naked Brand Group Limited Launches New Diffusion Program Nationwide with Costco Wholesale Australia
Cenntro Electric Group Limited - Ordinary Shares (NAKD)
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Source: GlobeNewswire
Costco to Feature Bendon’s Best-Selling Women’s Comfortable Brief Product Line in 11 Locations Across Australia SYDNEY, Australia, Aug. 09, 2018 (GLOBE NEWSWIRE) -- Naked Brand Group Limited (NASDAQ: NAKD), a global leader in intimate apparel and swimwear (the “Company” or “Naked”), has launched Bendon’s new mass-market diffusion program featuring Bendon’s best-selling women’s comfortable brief design with Costco Australia, a leading operator of membership warehouses across Australia. The program integrates Bendon’s best-selling brief design and offers consumers a comfortable, value-oriented pack of five briefs at a retail price of AU$25.99. This product further expands on an identified growth category for Naked Brand Group - a premium product offering at a price point accessible to a wider audience. By the end of November, Costco Australia is expected to stock the new test program at 11 Costco locations nationwide. Initial product shipments will be made throughout August, with f
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