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Stock impact report

NovaBay Pharmaceuticals Reports Preliminary Eyecare and Wound Care Revenue Increased 13% for the First Quarter of 2024 on Lower Sales and Marketing Expenses [Yahoo! Finance]

NovaBay Pharmaceuticals, Inc. (NBY) 
NASDAQ:AMEX Investor Relations: novabay.com/investors
Company Research Source: Yahoo! Finance
EMERYVILLE, Calif., April 17, 2024 BUSINESS WIRE NovaBay ® Pharmaceuticals, Inc . (NYSE American: NBY) reports preliminary net revenue for its eyecare and wound care business for the first quarter of 2024 of $2.6 million, a 13% increase from the first quarter of 2023. This increase was achieved with lower sales and marketing expenses, and is attributed primarily to social media marketing programs aimed at consumer sales of the Company's lead product, Avenova Antimicrobial Lid & Lash Solution. "We started 2024 with strong revenue growth from our core eyecare business while reducing marketing spend by capitalizing on our e-marketing expertise," said Justin Hall, CEO of NovaBay. "Investing in direct-to-consumer marketing to leverage our clinical pedigree is a modern approach to the pharmaceutical industry's traditional sales model. We are pleased that our social media programs are efficiently establishing consumer trust in the Avenova brand as eyecare professionals engage with new pot Show less Read more
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