Earth Month 2026: 42% of travelers say they take steps to travel more responsibly, according to Holafly [Yahoo! Finance]
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Source: Yahoo! Finance
Girl doing sustainable tourisim using Holafly eSIM · GlobeNewswire Inc. DUBLIN, March 27, 2026 (GLOBE NEWSWIRE) -- Holafly, the leading eSIM provider, reveals new insights into how sustainability is shaping travel decisions worldwide. According to data from the Holafly eSIM & Travel Report, 42% of travelers say they actively take steps to travel more responsibly, highlighting a growing awareness of environmental impact among global explorers. However, the data also reveals a clear hierarchy between intention and decision-making. While responsible travel behaviors are increasingly common, only 22.5% of travelers rank sustainability among their top priorities when planning a trip, suggesting that environmental considerations often compete with more immediate factors such as price, weather conditions or convenience. This gap between values and practical choices reflects a broader trend across the travel industry: travelers widely support sustainable tourism in principle, but tra
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