Pricer to unveil new global consumer insights study and 'shelf awareness' vision at NRF 2026 [Yahoo! Finance]
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Source: Yahoo! Finance
platform, announced today its participation at the National Retail Federation (NRF) 2026 Expo in New York City taking place January 11-13, 2026. What's shaping the in-store experience – today and tomorrow At the event, Pricer will reveal a new independent global study surveying 5,000 consumers across the UK, Germany, France, Italy, and the US, conducted in October 2025. The research uncovers fresh insights into the motivations, behaviors, and purchasing triggers shaping today's in-store shoppers – and what they mean for retailers preparing for decade ahead. Digitalizing retail starts with people Key findings will be presented in a 30-minute Session Highlight on Sunday, January 11 at 9:30 AM titled "Shelf Awareness: How Smart Stores Win Shoppers." The moderated discussion will feature Finn Wikander, Pricer's Chief Product Officer, in conversation with Rob Smith, Technology Officer at East of England Co-op, one of the UK's largest regional co-operative retail groups with more th
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