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Stock impact report

Nexxen DSP Delivers Full-Funnel Performance with AI-Powered Optimization and Incrementality Measurement

Nexxen International Ltd. - Ordinary Shares (NEXN) 
Company Research Source: GlobeNewswire
NEW YORK, March 24, 2026 (GLOBE NEWSWIRE) -- Nexxen, the advertising technology platform powered by unique data and media, today highlighted the full-funnel performance capabilities available within its demand-side platform (“DSP”), Nexxen DSP. The capabilities span a set of integrated and AI-led optimization, measurement and reporting tools, enabling advertisers and media buyers to maximize outcomes while reducing in-flight manual work. Full-funnel performance brings together multiple DSP assets to help brands make the most of their media dollars and better understand the factors driving results, including: In-Flight Optimization (“IFO”): Unify offline signals and optimize campaigns in real timePerformance Algorithms from nexAI: Maximize campaign effectiveness leveraging Nexxen’s suite of AI-driven tools, no matter the KPIAuto-Allocation: Automatically optimize toward the best performing tacticsIncrementality Testing via Ghost Bidding: Determine which tactics are driving the Show less Read more
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