H/L First to Activate Nexxen TV Home Screen PMPs Through Nexxen DSP, Underscoring Value of High-Attention CTV Environments
Nexxen International Ltd. - Ordinary Shares (NEXN)
Company Research
Source: GlobeNewswire
NEW YORK, April 22, 2026 (GLOBE NEWSWIRE) -- Nexxen, the advertising technology platform powered by unique data and media, today announced that H/L, a renowned multiservice and independent agency, is the first to programmatically activate native smart TV home screen inventory through its new solution, Nexxen TV Home Screen, utilizing private marketplace (“PMP”) deals and its demand-side platform (“DSP”), Nexxen DSP. The approach reflects a growing interest in high-attention Connected TV (“CTV”) to complement streaming advertising strategies. While television remains the largest screen in the home, attention is increasingly fragmented as viewers divide their focus between multiple devices – per eMarketer, over 80% of U.S. adults now use their phone or computer while watching TV. This means that brands must find ways to prompt consumers in environments where they are actively engaged, so when CTV ads appear in pods, viewers are primed to notice and respond. Nexxen TV Home Screen rea
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NEXN
News
- Nexxen to Announce First Quarter 2026 Financial Results on May 13, 2026 [Yahoo! Finance]Yahoo! Finance
- Nexxen to Announce First Quarter 2026 Financial Results on May 13, 2026GlobeNewswire
- How Nexxen International (NEXN) Story Is Evolving With Mixed Q4 And New Street Targets [Yahoo! Finance]Yahoo! Finance
- Nexxen Launches AI-Native DSP UI, with Major Enhancements to the nexAI DSP Assistant to Amplify Full-Funnel OutcomesGlobeNewswire
- Nexxen Announces March 2026 Share Repurchase Program Summary [Yahoo! Finance]Yahoo! Finance
NEXN
Earnings
- 3/4/26 - Beat
NEXN
Sec Filings
- 3/31/26 - Form 144
- 3/24/26 - Form 3
- 3/24/26 - Form 3
- NEXN's page on the SEC website