Nexxen Introduces Measurement and Optimization to Nexxen Health, with First-to-Market Auto Allocate in Nexxen DSP Powered by PurpleLab
Nexxen International Ltd. - Ordinary Shares (NEXN)
Company Research
Source: GlobeNewswire
Performance DSP brings targeting, activation, optimization and measurement into one workflow for health and pharmaceutical advertisers Expanded integration with PurpleLab® adds real-world health intelligence that improves accuracy and verified outcome performance NEW YORK, Dec. 11, 2025 (GLOBE NEWSWIRE) -- Nexxen, a global, flexible advertising platform with deep expertise in data and advanced TV, today announced the introduction of measurement and optimization into Nexxen Health, its technology suite enabling health advertisers to run data-driven advertising campaigns that efficiently reach audiences and maximize impact across traditional and streaming formats, while maintaining privacy compliance. The launch sees the first-to-market availability of Auto Allocate in Nexxen DSP, which uses real-time signals to identify high-quality audiences and shift ad spend toward interested users as campaigns run. Powered by PurpleLab, a healthcare analytics company that holds one of the lar
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News
- Nexxen Launches Nexxen Sports, Connecting Brands with Highly Engaged Live Sports ViewersGlobeNewswire
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- Nexxen Announces November 2025 Share Repurchase Program Summary [Yahoo! Finance]Yahoo! Finance
- Nexxen Announces November 2025 Share Repurchase Program SummaryGlobeNewswire
NEXN
Earnings
- 11/13/25 - Beat
NEXN
Sec Filings
- 11/26/25 - Form 6-K
- 11/25/25 - Form 6-K
- 11/13/25 - Form 6-K
- NEXN's page on the SEC website