Actors Tap Nielsen for Help Verifying Streaming Services' Data [BNN Bloomberg (Canada)]
Netflix, Inc. (NFLX)
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Source: BNN Bloomberg
The union will pay the TV ratings company Nielsen Co. for audience data to help judge what its members should be paid for hit shows on streaming services. Nielsen will provide the union, which represents about 160,000 members, with viewer data for shows on all of the major online platforms in the US, according to the parties. The guild will use that to verify information they receive from companies such as Netflix Inc. and Walt Disney Co.. The union went on strike for several months last year seeking higher compensation from streaming services. Greater data transparency was a key part of the negotiations. The studios have long kept their audience data hidden from the public and their business partners. Under new contracts with actors and writers, the services agreed to turn over viewer data. The companies will pay additional residuals to participants in their biggest hits. Writers and actors on shows that are seen by at least 20% of a streaming service's domestic audience will
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