Ads on streaming services are the future, and also annoying [Los Angeles Times (CA)]
Netflix, Inc. (NFLX)
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Source: Los Angeles Times
Viewers increasingly complain about loud, repetitive, low-quality ads that appear in foreign languages or miss their intended audience on streaming platforms. California's new law, effective July 2026, will require streaming services to normalize ad volume, addressing one of viewers' biggest frustrations. Advertising on streaming services is a big new growth business for marketing and media companies, but consumers are increasingly frustrated by what they see and hear on their screens. Ads might be too loud, of poor quality or irrelevant, and repeat too often. Sometimes, there's an ad in a foreign language or a blank screen. As more streaming services launch ad-supported plans, viewers are experiencing these issues in greater numbers, which could come at a cost to the media companies. “It can lead to them losing subscribers,” said Ruben Schreurs, chief executive officer of Ebiquity Plc, a London-based consultancy that says 75 of the world's top 100 advertisers are clients.
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