Amazon to begin testing AI tools for film and TV production next month [TechCrunch]
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Source: TechCrunch
on areas like improving character consistency across shots and supporting pre- and post-production. According to a report from Reuters , those tools are now ready to move beyond internal testing. Amazon will begin a closed beta program in March, inviting industry partners to try out its AI tools. Amazon said it anticipates sharing initial outcomes from the program by May. The company chose not to provide further details on the developments when approached by TechCrunch for a comment. The AI Studio is collaborating with notable producers like Robert Stromberg, known for “Maleficent,” Kunal Nayyar from “The Big Bang Theory,” and former animator Colin Brady from Pixar to learn the best way to implement these tools. Amazon is also tapping Amazon Web Services for support and intends to work with several LLM providers. Albert Cheng, who heads the AI Studios initiative, emphasized that the goal is to support creative teams, not to replace them. The focus is on improving efficiency an
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