Badass Moms. 'Short-Ass Movies.' How Netflix hooks you with catchy categories. [USA TODAY]
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Source: USA TODAY
in the pre-taped video with musical guest Gunna, actor Simon Rex and fellow cast member Chris Redd. Netflix was only too happy to oblige. The following morning it rolled out a new category of bite-sized entertainment like “Happy Gilmore,” “Sixteen Candles,” and “Jurassic Park III.” “Short-Ass Movies” was an instant hit with subscribers frustrated by marathon running times. “ Yea Baby!!!! ,” one commented on social media. Netflix creates tens of thousands of catchy categories like “Short-Ass Movies” to help subscribers find their groove on the streaming platform. In fact, curating categories is one of Netflix's superpowers. Netflix says categories slice through thousands of titles to recommend TV shows and movies that match the tastes and viewing habits of its nearly 270 million subscribers. The categories range from the mundane – “Action TV” or “TV comedies” – to the intriguing – “ Heartfelt Underdog Movies ” or “ Drug Lords and Mob Bosses .” Then there are the oddly obscure t
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