Canadians increasingly choosing to stream with ads as prices rise: report [BNN Bloomberg (Canada)]
Netflix, Inc. (NFLX)
Last netflix, inc. earnings: 4/21 04:00 pm
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Source: BNN Bloomberg
The annual Couch Potato Report , released Monday by Convergence Research, said consumers are continuing to pivot from traditional cable and satellite television packages toward alternatives like Netflix, Crave and Disney Plus, despite those streaming giants having upped their prices in recent years. In 2024, the top streaming providers had raised their prices by an average of eight per cent for Canadian customers, according to new data from the firm. The trend comes as streamers continue to push viewers toward plans that include advertisements. Those packages cost less for subscribers but drive additional revenue for the companies because they are able to sell commercial spots. The report said packages with advertising represent “significant” cost savings to subscribers — an average of 42 per cent less — than similar offers without advertising. “Even though prices are going up, people are choosing the alternative which is significantly less in cost,” said Convergence Research
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