Netflix Co-CEO Greg Peters Says Password-Sharing Crackdown Has Not Hurt Viewership, Citing Internal Data That “Cuts Through The Noise” About The Policy Shift [Yahoo! Finance]
Netflix, Inc. (NFLX)
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Source: Yahoo! Finance
The company on Thursday reported a year-over-year jump of 9.3 million subscribers in the first quarter, in part due to the password policy that has put a price on sharing login credentials. The move has been a 180 from the free sharing ethos in the company's start-up phase that eventually became a puckish tool for promotion. The new ad-supported tier, which costs less than paying for an extra account, has also benefited from the new password setup, helping Netflix to reach almost 270 million global subscribers. More from Deadline 'Fallout' Renewed For Season 2 At Amazon Netflix Boss Ted Sarandos Pours Cold Water On New York Times' Report That Dan Lin Wants To Make Movies "Better, Cheaper And Less Frequent" 'Quiet On Set' Bests 'The Last Of Us' To Become Max's Most Successful Title Ever On Nielsen Streaming Charts Speaking on the company's earnings call, Peters described internal data from “owner households,” meaning those not affected by the new policy. In the first quarter
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