The Disney+ Hype Machine Is Just Getting Started [The Motley Fool]
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Source: The Motley Fool
The Disney+ Hype Machine Is Just Getting Started The House of Mouse knows a thing or two about promoting its products -- and Disney+ marketing will soon reach a fever pitch. Ever since Walt Disney ( NYSE:DIS ) first announced plans for its new Disney+ service in late 2017, many industry watchers have understandably assumed the family-friendly streaming-media offering would be a shoo-in to directly challenge the dominance of established leaders in the space when it launches on Nov. 12, 2019. To be sure, earlier this week, shares of competitor Netflix ( NASDAQ:NFLX ) fell after CEO Reed Hastings admitted it will be a "whole new world starting in November," pointing to Disney+ and other services set to provide "tough competition" for the attention of consumers. We've also seen signs Disney+ could be even more disruptive than we think ; recent early potential user surveys have indicated it could reach at least 60 million to 90 million subscribers -- and, in turn, achieved sustained prof
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