Netflix Doesn't Want to Talk About Subscriber Numbers [Yahoo! Finance]
Netflix, Inc. (NFLX)
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Source: Yahoo! Finance
Subscriber membership numbers, which is considered a key metric on the success of a streaming service will not be reported on by Netflix starting next year, the company said in its letter to shareholders published on Thursday. Instead, Netflix will focus on engagement saying that the time customers spend on the service is a better indicator of their satisfaction. This change is surprising as Netflix appeared to start becoming more transparent with its stats. Just last December, Netflix released its first “What We Watched” report that lays out what shows subscribers are watching. Streaming services have been secretive about these viewer number stats, but the WGA and SAG-AFTRA strikes of last year sought to make these numbers available as part of their negotiations for compensation. It's also perplexing that Netflix doesn't want to announce its subscriber growth because Thursday's earnings report showed the service added 9.33 million subs for the first fiscal quarter of 2024. This
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