Following a Golden Globe win and a Netflix premiere, Spotify is raising its prices [Los Angeles Times (CA)]
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Source: Los Angeles Times
Starting in February, the price of ad-free individual plans will rise by $1 to $12.99 per month, the company said on Thursday. The last time the price was raised was in June 2024 , when premium plans were bumped from $10.99 to $11.99. “Occasional updates to pricing across our markets reflect the value that Spotify delivers, enabling us to continue offering the best possible experience and benefit artists,” wrote the company in a release. The higher price will take effect in the U.S., Estonia and Latvia. This new rate comes after a hallmark week for the streaming service. Leading up to the Golden Globes , Spotify announced an expansion of its podcasting efforts. The company unveiled a new “video-first” podcasting studio in Hollywood and is growing its creator program by making it easier for podcasters to make money on the platform. The night of the award show, the Spotify-produced podcast, Amy Poehler's “Good Hang,” brought home the inaugural podcast award. After the ceremony,
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