For Netflix And Amazon, India's Many Languages Present A Unique Challenge [Forbes]
Netflix, Inc. (NFLX)
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Source: Forbes
“ T he next 100 million [subscribers] for us is coming from India,” announced Netflix CEO Reed Hastings, during his talk at the Economic Times Global Business Summit in New Delhi in August of 2018. But since Netflix’s launch in India in January 2016, the company is a long way from meeting Hastings’ lofty expectations. Netflix hit 5 million subscribers by the end of 2017, according to tech consultant Counterpoint Research. Amazon video fared similarly, bringing in 11 million Indian users in 2017. In contrast, local streaming service Hotstar had 75 million active monthly subscribers in India in 2017, dominating India’s streaming service market. Hastings acknowledges that Netflix must catch up to established competitors like Hotstar and Google’s YouTube (GOOGL) in India. “Those are really the leaders on the internet,” he said in an analyst call. Indeed, navigating India’s market has proven challenging for video-streaming giants Netflix and Amazon Video. And a b
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