Half of Canadians Ready to Bail on Ad-Supported Streaming if Prices Continue to Climb [Yahoo! Finance]
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Source: Yahoo! Finance
to cancel their streaming subscriptions if prices continue to tick up according to a recent study by Horizon Media, one of Canada's leading media companies. Nearly half of Canadian viewers, spanning across all age demographics—Gen Z (42 per cent), Millennials (46 per cent), Gen X (51 per cent), and Boomers (49 per cent)—are poised to bid adieu to streaming platforms should ad-supported options surpass what they deem a fair price. Of those surveyed, 36 per cent were subscribed to an ad-supported platform, 39 per cent to an ad-free streaming service and 26 per cent were subscribed to both types. Horizon's ‘Finger on the Pulse' survey was conducted to better understand Canadians' views on ad-tiers and streaming platforms, on relevant topics such as value perception, user satisfaction, platform perception, and viewing preferences. “Many Canadians facing financial pressures have switched over to ad-supported tiers to save money, but they're ready to abandon streaming if prices contin
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