HBO Max, the latest streaming service, will launch May 27 amid coronavirus outbreak. [Los Angeles Times (CA)]
Netflix, Inc. (NFLX)
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Source: Los Angeles Times
AT&T’s new streaming service, HBO Max, will launch May 27, promising to ratchet up the so-called streaming wars. The upcoming service will join an increasingly crowded field dominated by Netflix, Amazon Prime Video and Hulu. And HBO Max, which will be offered to consumers for $14.99 a month, will be among the most expensive of the video-on-demand offerings, which could prove challenging to AT&T’s media unit, WarnerMedia. Although many consumers who have lost their jobs or had their pay reduced are cutting expenses, viewers who have spent months housebound may be eager to sample a new streamer , particularly if sporting events and other entertainment outside the home remain off limits due to the coronavirus outbreak . “We have seen robust growth in usage across every major streaming platform,” analyst Michael Nathanson wrote in a recent report. WarnerMedia is attempting a high-stakes pivot to embrace the trend. It has spent the last 18 months developing HBO Max, but plans for an ambiti
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