How Hallmark built a holiday media empire, complete with cruises [Los Angeles Times (CA)]
Netflix, Inc. (NFLX)
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Source: Los Angeles Times
The company has now expanded into the experiences business, with a Hallmark Christmas Cruise and Hallmark Christmas Experience festival in Kansas City. Holiday content drives major viewership gains: Hallmark commands 1.2% of linear TV and streaming in November, up from 1% in October, capitalizing on cozy, feel-good appeal. The holiday season is Hallmark's Super Bowl. This year alone, Hallmark has 80 hours of original holiday-themed programming, including two unscripted series, two scripted series, a holiday special and 24 movies with titles such as “The Snow Must Go On” and “Christmas at the Catnip Cafe” that run from mid-October to Christmas. The company also has branched out into the experiences business with a Hallmark Christmas Cruise and the Hallmark Christmas Experience festival in Kansas City, Mo., where the company is based. “I think that's one of the most brilliant business decisions they've made, and they're expanding there because they have to,” Anjali Bal, assoc
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