How Netflix thinks AI can help it fight off rivals in the 'most competitive time in the history of media' [Business Insider]
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Source: Business Insider
Become an Insider and start reading now. Have an account? Log in Netflix co-CEO Ted Sarandos wants AI to help Hollywood make "better" movies and TV shows. Sarandos said AI won't move the needle by just making content faster and cheaper. Netflix recently acquired Ben Affleck's AI editing company, InterPositive. Netflix co-CEO Ted Sarandos doesn't think AI slop will rule the entertainment world. "I don't think faster and cheaper matters if it's not better," Sarandos said of using AI in a new interview with POLITICO, which, like Business Insider, is part of the Axel Springer Global Reporters Network. "This is the most competitive time in the history of media. So you've got to be better every time out of the gate." AI startups building tools for entertainment companies and creatives — from special effects to content generation — have been a growing presence in Hollywood For instance, Netflix recently acquired InterPositive, an AI startup that develops tools for filmmakers,
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