Netflix initiated with sell rating at Benchmark as streaming service first likely to be cut with job losses during pandemic [MarketWatch]
Netflix, Inc. (NFLX)
Last netflix, inc. earnings: 4/21 04:00 pm
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Source: MarketWatch
Benchmark initiated coverage of Netflix Inc. on Friday with a bearish sell rating, and said the stock has fully priced in the company's leading position in global streaming and the pop culture appeal of "transient hits" such as "Tiger King." Analyst Matthew Harrigan cut his stock price target to $327, implying 25% downside from its current price. "Our cautious view is based on our belief that the shares already reflect a "lazy long" halo from the perception of a COVID-19 safe haven," Harrigan wrote in a note to cients. "Despite high customer additions and lower churn, we are concerned with mounting streaming competition, potentially restricted pricing power from a global economic downturn and surveys suggesting that streaming services are among the first household budget items to be cut with job losses." The company is also facing new competition from Disney+ and Comcast's Peacock, along with HBO Max which is expected to debut in May, he wrote. While Netflix likely has sufficient cont
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