Netflix Is Betting Big on Latin America [BNN Bloomberg (Canada)]
Netflix, Inc. (NFLX)
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Source: BNN Bloomberg
It's spread over 21 square miles (54 square kilometers) of sets, tents and stages, and includes a breathtaking replica of the fictional town of Macondo, the beloved setting of Gabriel García Márquez's masterpiece, One Hundred Years of Solitude. Netflix Inc. is adapting the novel to film for the first time—an estimated $50 million undertaking—and just released a trailer that gives a flavor of what's to come. “Netflix in the last few years is taking a big gamble, in a very good way,” said Alex Garcia Lopez, one of the directors, who gave Bloomberg Originals a rare look behind the scenes for this episode of The Circuit with Emily Chang. One Hundred Years of Solitude is just one of several Netflix local-language productions in Latin America. In Brazil, the streaming giant is producing a documentary about the legendary Formula One driver Ayrton Senna, no doubt inspired by the success of its long-running franchise Drive to Survive. In Argentina, there's the adaptation of El Eternauta, a
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