Nielsen Ratings Underestimate TV Viewership & Overestimate Streaming [Yahoo! Finance]
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Source: Yahoo! Finance
The Nielsen saga continues. After recently overhauling their data-collecting methodology to account for non-television streaming numbers , Nielsen has admitted to underestimating TV viewership numbers in their reports, whilst overestimating streaming numbers. Wrestling Observer Newsletter , using information from The Wall Street Journal, broke the story on March 27. Reportedly, Nielsen's new methodology has undersold traditional television viewership numbers by 15%, and has overstated streaming statistics by an undisclosed margin. This vast discrepancy has caused a stir in the broadcasting and advertising industries, who largely rely on Nielsen's ratings when planning advertisements on broadcast and streaming services. Sources claim that Nielsen was aware of their methodological inaccuracies as recently as "a few weeks ago," where a combination of new data and television-centric programs such as the Super Bowl and the Olympics caused television numbers to overtake their streaming
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