Paramount Advertising Boss Says Bob Bakish Exit, M&A Uncertainty Is ‘Background' Noise During Upfront Talks [Yahoo! Finance]
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Source: Yahoo! Finance
CEO Bob Bakish's resignation and ongoing merger talks have not had a significant impact on its conversations with advertisers going into Upfront presentations. “It doesn't change our advertising strategy at all,” Paramount Advertising president John Halley told TheWrap. “On the one hand, you think, ‘Wow, the timing of this is odd,' because it happens when we're starting our Upfront presentations. On the other hand, it's helpful because we can actually engage with them on the topic. But what I would say is that the news has been background and not foreground.” He emphasized that the company's advertising partners and their clients are focused on the “amazing story” that Paramount has to tell. “They want to hear how we can help them enable their vision, they want to hear how we can help them achieve advertising goals and the teams that they're working with and the assets that they're investing in are unchanged,” he added. “So it's interesting timing-wise, but the reality is that f
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