Paramount Plus is trying to carve out a safe streaming space for kids [Verge, The]
Netflix, Inc. (NFLX)
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Source: Verge, The
Given I know at least one small child who developed an obsession with dictators after getting around the YouTube parental controls, I understand the divide. Streaming services seem to understand that divide, too, and are eager to provide an alternative to YouTube that gives parents all the set-and-forget appeal of YouTube without, hopefully, the questions about Kim Jong Un's rise to power. Paramount Plus, with its massive library of Nickelodeon shows, is a little more primed than other streamers that have had to create a library of kids content from scratch. In a conversation on Zoom, Dan Reich, executive vice president and global head of product and design of Paramount Plus, told me it was the number two content draw for the platform, which is a big reason the streaming service just overhauled its whole kids experience. The company wants it to be an “easy, fun place tailored to the demo.” Reich and Paramount Plus wanted to make the streaming service a safer place for kids so it w
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