Put down your headphones. Spotify wants you to pick up an actual book. [Los Angeles Times (CA)]
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Source: Los Angeles Times
The Sweden-based audio platform said it is focused on bolstering both online book discovery and physical ownership. In a release Thursday morning, the company announced a pioneering technology, called Page Match, where readers can seamlessly switch between reading a physical copy of a book and listening to the audiobook version of it just by scanning the page. Users will also be able to purchase physical books through the platform. “We believe the future of reading or listening needs to be flexible and fit more seamlessly into people's lives,” said Owen Smith, Spotify's global head of audiobooks in a press release. “Now we're extending Spotify's discovery and engagement strengths across both audio and physical formats, so authors can build deeper connections with their audiences and books can follow readers wherever they go.” When users are physically reading a book (or an e-book), Page Match lets readers pick up where they left off with a quick camera scan. By taking a picture o
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