Quibi is coming, with the worst — or maybe best — timing [The Verge]
Netflix, Inc. (NFLX)
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Source: The Verge
Illustration by Alex CastroQuibi was never supposed to compete with Netflix or Disney Plus.The noveltywas shortform video for peopleNow Quibi has to compete on the couch.It’s another obstacle in Quibi’s attempt to break into an already oversaturated market. This is both the best and the worst time to be launching a streaming service. People are hungry for new entertainment as they’re ordered to stay indoors, and Quibi’s 90-day free trial makes downloading and checking out yet another app — another streaming service — less painful. Having daily episodes and videos is also an alluring offer compared to other streamers. Now is the perfect time to try to find an audience, demonstrating what Quibi has to offer.(Disclosure: Vox Media, which ownse, has a deal with Quibi to produce aDaily Essential, and there have been early talks about ashowBut it could also be detrimental. Whitman doesn’t see Quibi as stationary entertainment. She toldMarketWatchIf those moments no longer exist, does Quibi
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