Reel Insights from Market Force: What Moviegoers Really Want from Their Cinema and Streaming Experience [Yahoo! Finance]
Netflix, Inc. (NFLX)
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Source: Yahoo! Finance
2023 panel study involving 4,548 moviegoers from across the country. The study identifies key drivers of consumer behavior and satisfaction in the movie theatre sector. Moviegoers emphasized that better pricing/value would be most likely to influence their visit frequency, with more affordable admissions cited as the number one factor by 65.5% of respondents, and food and beverage costs cited by 59% of respondents. The newly released interactive report provides a recap of last year's rankings in advance of this year's study which will be coming out during summer block buster season. 2023 results highlights: Emagine Entertainment tops the charts in Customer Loyalty Index (CLI), trust, and wallet share. Epic and Premiere are notable competitors in CLI, while Marquee and Malco excel in building consumer trust. Additionally, Cinema Entertainment and Megaplex do well on the wallet share measure indicating relative market share strength. Factors such as quality seating, diverse film
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- Tubi becomes a modern-day David and Goliath story, soaring above other streaming giants [Yahoo! Finance]Yahoo! Finance
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