Same As It Ever Was: Deloitte Says TV’s Future May Look Like Its Ad-Supported Past [Forbes]
Netflix, Inc. (NFLX)
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Source: Forbes
Same As It Ever Was: Deloitte Says TV’s Future May Look Like Its Ad-Supported Past Stop me if you’ve heard this before: a few large companies control most entertainment, and concentrate power across distribution thanks to their large content libraries, squeezing competitors while depending on ad-supported business models to maximize revenues. If it feels like the 65 years of TV before Netflix began streaming video, it should. But it’s also a possible future, as sketched out in a new report from . The 13th edition of ’s Digital Trends Survey n expensive race for customers, creators and franchise properties “...As more content rights revert to their original holders, there will be less content available to be licensed, which will diminish the viability of third-party OTT services,” the report says. “Additionally, viewing overall may become more concentrated among big-name content companies. This may present a problem for major OTTs that have sacrificed transactional video-on-demand re
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