Netflix secures broadcast rights in Canada to 2027 and 2031 Women's World Cups [BNN Bloomberg (Canada)]
Netflix, Inc. (NFLX)
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Source: BNN Bloomberg
World Cups have typically been shown on free-to-air public networks to reach the biggest audiences. But Netflix has been flexing its sports muscle of late, adding live sports to its extensive menu of movies and TV shows. The Women's World Cup marks the streaming service's first foray into live soccer. Netflix's U.S. rights deal was announced in December. The streaming service has been expanding its live sports portfolio with Christmas Day NFL games as well as the Jake Paul-Mike Tyson, Katie Taylor-Amanda Serrano and upcoming Canelo Álvarez-Terence Crawford boxing cards. Netflix also streams the weekly WWE Raw wrestling show. Netflix says the Taylor-Serrano card drew 74 million live viewers from around the world. “We will embrace the opportunity to work with Netflix to continue to grow the popularity of the women's game in Canada — a nation with a rich FIFA Women's World Cup history,” FIFA chief business officer Romy Gai said in a statement. The 2027 World Cup will be host
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