Spotify Raises US Premium Subscription Price by 8% [Yahoo! Finance]
Netflix, Inc. (NFLX)
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Source: Yahoo! Finance
monthly fees in the US by 8% to $13 from $12, a step that could support its push toward sustained profitability. The Swedish audio platform said the increase, announced Thursday, will also apply in Estonia and Latvia, extending a broader pricing effort after adjustments in other markets last year. The US, Spotify's largest market, had not seen a price increase since 2024, making this change a notable development in the company's monetization strategy. Warning! GuruFocus has detected 7 Warning Sign with MU. Is SPOT fairly valued? Test your thesis with our free DCF calculator. Investors responded positively to the announcement, with Spotify shares rising about 3% in premarket trading. The company said the price increase could help it continue delivering what it described as the best possible experience while benefiting artists on the platform. With more than 280 million paid subscribers globally, Spotify has faced mounting pressure to bring pricing more in line with inflation and
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