What Is Quibi? [TheStreet.com]
Netflix, Inc. (NFLX)
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Source: TheStreet.com
In the seemingly endless attempt by entrepreneurs and major conglomerates to cash in on content streaming, Quibi is a new streaming service aiming to cater to our ever-shorter attention spans. The service focuses on short-form content that packs the punch of big-name stars.A Short History of QuibiAccording toCraft.com(DISGet ReportQuibi is his gambit in a new direction. It’s a big one too, considering the company hasraised nearly $1.75 billion in financingBig StarsThe power of executives behind Quibi does bring in one key ingredient: stars. Names like Kristen Bell, Jennifer Lopez, Liam Hemsworth, Christoff Waltz are all making appearances in Quibi programming. CBSexecutives like Becky BrooksThe types of content that you'll find on Quibi seem to range from short-form action series that verge on mini action films, all to the way to satire such as Chrissy Teigen's "Chrissy's Court."There is a push here to an engaging experience. Steven Spielberg is working a scary series for the service,
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