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0.00210679847662257 -0.00062123544823493 -0.00421359695324529 -0.000108040947519165 -0.00840018366961082 -0.0111822380682278 -0.00880533722280742 -0.0149120816789563
Stock impact report

Why Recommendations On Netflix, Amazon, Or WeChat Could Be More Influential Than You Think [Forbes]

Netflix, Inc. (NFLX) 
Last netflix, inc. earnings: 4/21 04:00 pm Check Earnings Report
US:NASDAQ Investor Relations: ir.netflix.com/investor-relations
Company Research Source: Forbes
When’s the last time you saw a movie in a cinema? How about the last time you watched a movie on Netflix? If you’re like most consumers, you’ve done the second thing much more often.Recommended for youRSM DiscoveryBut how much power do platforms like Netflix, Amazon, or WeChat, have on consumers and your potential customers? If you have spent any time on these sites you will know they are full of ‘personal’ recommendations.These online recommendations are based on algorithms which generate a series of suggestions for items that users might be interested in, and are based on previous choices.For example, clicking and reading about ‘management’ generates recommendations for other articles about ‘management’. Using these algorithms in theory keeps consumers on the site by giving them more of what they want.But together with my fellow researchers, I wanted to find out just how effective the ‘recommendations’ on these sites are, and what can marketers do to make them more effective?Today I Show less Read more
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