YouTube star Mark Rober got a big boost in product sales after his Netflix deal [Business Insider]
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Source: Business Insider
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in Netflix's co-CEO said the streamer boosted YouTuber Mark Rober's product sales. Ted Sarandos said that Netflix's podcast and creator content push is showing promise. He said the model for talk shows has changed with the decline of large broadcast TV audiences. Netflix co-CEO Ted Sarandos says the streamer's push into podcasting and YouTube-born content is bearing fruit. Loading audio narration... Sarandos specifically called out science educator Mark Rober's show as an early success. He stressed that Netflix was both allowing the YouTube star to reach a larger audience and also sell more of his science kits. "What he saw was a big increase in his consumer product sales after this first week on Netflix, even though he reaches an enormous audience around the world," Sarandos said in a new interview with POLITICO, which, like Business Insi
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