Nikon buys film camera maker RED [TechCrunch]
NIKON CORP UNSP/ADR (NINOY)
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Source: TechCrunch
RED digital cinema, one of the first major digital cinema camera brands. Today, Nikon announced that Nikon Corporation has announced its agreement to acquire the camera manufacturer, and turning into a wholly-owned subsidiary of the Nikon Corporation. The company was originally founded in 2005, and was a response to television and movie cameras being caught between a rock and a hard place: Digital production workflows were becoming more and more popular, but the other digital video cameras on the market simply weren't cutting it to reach the quality bar for high-end television and low-end movie production. The goal of the company was to create a 4K digital cinema camera that was both innovative and relatively affordable – a huge leap over the prevalent 2K standard at the time. The RED company set out to develop a sensor that could match the high quality of DSLR cameras (especially in low light) without compromising frame rate. This sensor's physical size was comparable to analog f
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