NIQ and Stirista Announce Collaboration to Advance Privacy-Safe Audience Solutions
NIQ Global Intelligence plc Ordinary Shares (NIQ)
US:NYSE Investor Relations:
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Source: Business Wire
Relationship aligns purchase-based intelligence with data-driven activation capabilities to support more effective advertising planning and activation CHICAGO--(BUSINESS WIRE)--NIQ (NYSE: NIQ), a leading consumer intelligence company, and Stirista, a provider of identity-driven marketing solutions, today announced a strategic collaboration to develop new audience solutions, media planning capabilities, and activation use cases for advertisers and brands.Through the relationship, NIQ and Stirista will enhance their abilities to develop robust audience definitions, improve campaign planning, and support marketing performance across channels. The collaboration also enables marketers to harness modeled intent data and purchase-based insights to activate campaigns through Stirista’s platform.As part of the relationship, NIQ will use insights informed by the collaboration with Stirista to advance its consumer research and analytics, strengthening how it supports audience design and plann
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