Adidas' retro-inspired shoes are flying off shelves [CNN]
Nike, Inc. (NKE)
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Source: CNN
The German sportswear company said that sales of the retro-style shoes are “very strong and growing,” helping increase first-quarter growth at the company, which is still trying to find its footing following the dissolution of its lucrative partnership with rapper Ye. Buoyed by the strength of those shoes, plus higher demand for its running, basketball and soccer shoes, Adidas registered a net profit of about $182 million through the first three months of 2024 — a sharp reversal from the same time period last year when it reported a $26 million loss. The history of Samba sneakers can be traced back to the 1950s when they were worn by a German soccer team looking for a durable shoe to play on icy and snowy patches. While the actual design has been modernized, the “3-zone profile” (a.k.a. the stripes) have become a trademark symbol for Adidas. The Gazelle sneakers, which also have the three stripes, date back to the 1960s and were originally designed for indoor sports before morp
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