Adidas shares rise after ‘supershoe' helps seal sub-two hour marathon win [BNN Bloomberg (Canada)]
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Source: BNN Bloomberg
Sawe shattered one of athletics' most elusive barriers on Sunday as he stormed to victory at the London Marathon in one hour 59 minutes and 30 seconds. The sub-two-hour marathon has been one of sport's biggest goals for years. After the race, Sawe held up his US$500 Adizero Adios Pro Evo 3 trainer with “WR” and “sub-2” written on it in black marker pen. He beat the previous world record of 2:00:35 set at the Chicago Marathon in October 2023 by the late Kelvin Kiptum. The win is a boost for Adidas against arch-rival Nike, after years of lab-backed experiments and near-misses looking to build a so-called “supershoe” to break the record. Nike's Breaking2 attempt at Monza in 2017 just fell short though Kenyan great Eliud Kipchoge ran under two hours in INEOS's 1:59 Challenge two years later. Yet those efforts fell outside the sport's official record books. Ethiopia's Yomif Kejelcha finished second in his marathon debut and Tigst Assefa broke her own women-only world record. All t
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