Costco's surprise Nike collaboration sends sneaker resale market into complete frenzy [FOX Business Network]
Nike, Inc. (NKE)
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Source: FOX Business Network
Costco quietly dropped a new, exclusive Nike collaboration sneaker on Friday in a surprising move that sent both customers and the resale market into a frenzy. The Nike SB Dunk Low x Kirkland Signature Exclusive was released in select locations, Nike told FOX Business on Sunday. According to Women's Wear Daily , the item was dropped in New York, Oregon, California and Washington for $134.99. In just three days, the resale markup of the product skyrocketed to approximately 200% or more, with prices ranging from roughly $400 to $1,000 on third-party sites including StockX, eBay and GOAT. The sneakers appear to be inspired by Kirkland's signature sweatshirts, which are known for featuring the retailer's in-house branding in black, gray and white selections. The sneakers, adorned with several Kirkland emblems, come in a gray colorway with an exterior that resembles sweatshirt material and an inner lining that mimics the pilled texture a sweater develops after repeated wear. Kir
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