During Times Of Crisis, Deeper Consumer Relationships Are Key [Forbes]
Nike, Inc. (NKE)
Last nike, inc. earnings: 3/24 04:15 pm
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Source: Forbes
Photo:GettyIt's too early to tell exactly how society will look later this year and in the long-term following the rapid spread of COVID-19. But one thing is certain: The world has changed, customer priorities have shifted and the traditional marketing approach no longer necessarily serves customers best.It's time for brands to forge a deeper bond with audiences through customer obsession: the pooling together of resources, data and insights to better meet customers' needs at every step of the customer decision journey. In the next year, I anticipate a large shift toward brands becoming more direct to consumer (DTC) to achieve this.Why? Because a DTC strategy is built to capture a first-party relationship with customers, which is essential for better identifying and delivering upon critical needs. These days, a brand should be flexible and adaptive to the demands of its customers — especially during times of crisis. From offering insight-driven creative that builds connections to impr
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NKE
News
- NIKE, Inc. (NKE): A Bear Case Theory [Yahoo! Finance]Yahoo! Finance
- Nike Unlikely to Post Material Surprises in Q2, RBC Capital Markets Says [Yahoo! Finance]Yahoo! Finance
- Nike (NKE) Valuation Check After Leadership Overhaul and New COO Appointment [Yahoo! Finance]Yahoo! Finance
- Why Nike (NKE) Outpaced the Stock Market Today [Yahoo! Finance]Yahoo! Finance
- Nike Before Q2: The Turnaround Story Everyone Wants, But Still Can't Quite See [Seeking Alpha]Seeking Alpha
NKE
Earnings
- 9/30/25 - Beat
NKE
Sec Filings
- 12/2/25 - Form 8-K
- 11/21/25 - Form 11-K
- 11/17/25 - Form 4
- NKE's page on the SEC website