EXCLUSIVE: Nike Won't Return as a Super Bowl 60 Advertiser [Yahoo! Finance]
Nike, Inc. (NKE)
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Source: Yahoo! Finance
The move comes just one year after the brand ended its 27-year Super Bowl hiatus with “So Win,” a widely praised ad from Wieden+Kennedy Portland that championed women in sport. At the time of publication, Nike did not provide additional comment on its decision to sit out this year's Big Game. The brand will still have a dominant presence on the field as the NFL's exclusive supplier of uniforms, sideline, practice, and base-layer apparel for all 32 teams. Nike's buzzy 2025 Super Bowl spot shone a spotlight on athletes, including WNBA star Caitlin Clark, WNBA champion A'ja Wilson, and Olympic sprinter Sha'Carri Richardson, during a traditionally male-dominated moment. The minute-long commercial was hailed as a creative triump h, helping Nike's logo garner more screen time than any other brand during Super Bowl 59. The Portland company's decision to forgo an ad in the NBC 2026 broadcast – with prices coming in at $8 million for 30 seconds – comes as it orchestrates a turnaroun
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News
- Is Nike a Buy-and-Hold-Forever Stock for Consumer Goods Investors?? [Yahoo! Finance]Yahoo! Finance
- NIKE (NYSE:NKE) had its "neutral" rating reaffirmed by analysts at Barclays PLC.MarketBeat
- Nike Stock: Reasonably Priced or Still Too Expensive?? [Yahoo! Finance]Yahoo! Finance
- Nike was the fastest-growing shoe brand on StockX last year — and it wasn't because of a sneaker [Business Insider]Business Insider
- NIKE (NYSE:NKE) was given a new $69.00 price target on by analysts at Truist Financial Corporation.MarketBeat
NKE
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- 12/18/25 - Beat
NKE
Sec Filings
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- 12/30/25 - Form 4
- 12/30/25 - Form 4
- NKE's page on the SEC website