Nike Stock Has Lost Value 4 Years Straight. Will 2026 Be Different? [Yahoo! Finance]
Nike, Inc. (NKE)
Last nike, inc. earnings: 3/24 04:15 pm
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Source: Yahoo! Finance
Nike has transitioned from a growth stock to a turnaround stock. Investors are now expecting gradual signs of improvement rather than blowout results. 10 stocks we like better than Nike › After hitting an all-time high in November 2021, Nike (NYSE: NKE) stock has formed a bad pattern of dropping each year. The stock fell 29.8% in 2022, 7.2% in 2023, 30.3% in 2024, and is down 22.4% year to date at the time of this writing. Add it all up, and Nike has lost roughly 65% of its value since the start of 2022 -- leaving investors wondering if 2026 will be different, or if more pain is ahead. Here's a valuable lesson that Nike has taught investors, which you can apply to any stock in 2026, and why Nike could be a great contrarian stock to buy for long-term investors. Over the long term, earnings drive stock prices. But in the short-to-medium-term, sentiment clashes with fundamentals. One useful exercise is to imagine a buyer profile for a specific company. For example, the typ
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NKE
News
- Company News for Dec 26, 2025 [Yahoo! Finance]Yahoo! Finance
- Nike (NKE) Jumps 4.6% as Tim Cook Hikes Stake [Yahoo! Finance]Yahoo! Finance
- NIKE (NYSE:NKE) had its price target lowered by analysts at BNP Paribas Exane from $38.00 to $35.00. They now have an "underperform" rating on the stock.MarketBeat
- NIKE (NYSE:NKE) had its price target lowered by analysts at Robert W. Baird from $93.00 to $85.00. They now have an "outperform" rating on the stock.MarketBeat
- NIKE (NYSE:NKE) had its price target lowered by analysts at Williams Trading from $100.00 to $80.00. They now have a "buy" rating on the stock.MarketBeat
NKE
Earnings
- 12/18/25 - Beat
NKE
Sec Filings
- 12/23/25 - Form 4
- 12/23/25 - Form 3/A
- 12/23/25 - Form 4
- NKE's page on the SEC website